For this assignment you will go through the accounts that have been provided, plus explore what is out there on Twitter, Facebook, Instagram, TikTok, etc. We are focusing on those that do social media “badly.”
Choose 5 accounts by major hospitality companies that you think are not so great
What is the approach that they take which contributes to their poor execution?
Talk about “engagement,” and how these three accounts fail to engage you (or others)
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